How to gain and retain employees in a candidate-focused climate

rwrhealth.com • May 20, 2025

In the current candidate-focused climate how can you ensure candidates will pick your role over others? We’ve brought together our insights on making your role as attractive as possible, as well as key ways to make sure your new hires stick around for the long run.



Let’s start at the beginning, what's the first thing your possible candidates are going to see? The advert that you put up! The most important thing here is honesty. Mentioning the benefits and culture of your business is essential, but keep in mind not to over-sell or be deceptive about the reality of the position. Candidates are much more likely to leave their new position if they feel like they have been misled or lied to at any point throughout the hiring or onboarding process.


Try comparing your job ad to others. What kind of language are they using? What benefits do other companies have that make their ad stand out? This can be a great time to review internally and identify any improvements that can be made to the remuneration and benefits on offer to candidates. Benefits like subsidised registration, funded study, progression plans, and additional leave such as mental health days are being adopted into many workplaces. If it’s possible for the role and within your budget, advertising relocation and accommodation support can open the door to a much larger pool of suitable candidates. Additionally, selling the position as a way for a candidate to progress towards their career goals is a great way to make a position more attractive. 


Wonderful! Your listing is grabbing attention and you’re ready to begin interviewing applicants. At this point in the process, you should be ready to show some personality. Creating a connection and leaving a lasting impression on each candidate is essential. During your interviews ensure you are noting where flexibility may be needed for each individual. That way, when you are ready to offer your prefered candidate you can ensure your first offer is specialised for them. This shows that you value them as a person, not just their CV and can't wait to welcome them into your team. 

This is one of the many ways working with a recruitment company can help streamline your recruitment process. Our in-depth knowledge of each one of the candidates we partner with ensures we know what's going to motivate them to accept or decline an offer.

Let’s move to the next step, offering the position. In our current climate, we are seeing an increase in counter-offers and bespoke remuneration packages. For the right candidate, this likely means you’ll have to show some flexibility within the position. In many health roles, the salary won’t be flexible and working from home won’t be an option, however, many other aspects can be flexible. If possible, highlight that there can be flexibility with rosters and offer adjustments that suit the candidates’ work-life balance. The key here is to show potential employees that you will value and care for them and not just see them as a number.


Another roadblock that we are repeatedly seeing, which is costing businesses great candidates and time to recruit is internal processing issues with documents. Have your contracts drafted and ready to go before you present your offer. A verbal offer isn’t enough security for a candidate to leave their current position. Think of how quickly your ideal candidate could interview and receive an offer from another business, or receive a counteroffer from their current employer in a bid to retain them.


Finally, a focus and investment in retaining your existing staff is your greatest asset. Whether they’ve been in the business for 6 weeks or 6 years, creating a workplace where each employee feels respected and valued will mean you have to go through the hiring process a lot less often! The first 90 days of a new employee's journey are the most pivotal and defining. This often means making sure their onboarding experience is thorough, and that you remain flexible so their work-life balance doesn’t lean so far into work that life gets left behind. Be honest about the realities of the role from the beginning; people understand that no job is smooth sailing, and knowing the challenges of the role before they begin ensures your new employee won’t feel caught off guard and helps ensure they feel confident in their new role. By setting them up for success you’re ultimately ensuring your own success too. 


The rate of counter offers and multi offers are higher than ever, causing frustration for employers all over New Zealand. If you’re interested in more advice on counter offers, non-starters and fall overs we’ve put together a guide for employers like you. Simply message one of our recruiters in your area to get your guide! Best of luck with your hiring journey! 


By RWR Group Marketing August 27, 2025
By John Caldwell Throughout my career at RWR Group, I’ve seen the same costly mistake repeated time and time again. A business takes its top individual performer, a brilliant operator or a star salesperson, and promotes them into a leadership role. Everyone celebrates the promotion as a success. Six months later, that new leader is struggling, their team’s performance has dipped, and the culture is starting to sour. This isn’t a rare occurrence; it’s an epidemic of what I call ‘accidental managers’. And the data backs up what I've seen on the ground for decades. A recent Chartered Management Institute (CMI) study found that a staggering 82% of managers have received no formal leadership training. Think about that. We’re handing over our most valuable assets, our people and our culture, to leaders who have never been taught how to lead. It's no wonder Gartner found that 60% of new managers fail within their first two years. We are setting them up to fail. It’s a Selection Problem, Not Just a Skills Gap We can’t just blame a lack of training. The real issue starts earlier; it's a fundamental failure in how we select leaders. Too many organisations confuse operational excellence with leadership potential. Managing a P&L or driving sales is a completely different skill set from inspiring a team, driving strategic transformation, or building a high-performance culture. It is blunt: only one in ten people possesses the natural combination of talents to be a great manager. When we promote without a rigorous process for identifying that talent, the ripple effects are enormous: Top talent walks. People leave managers, not companies. I’ve seen entire high-performing teams dismantled by one poor leadership placement. Performance craters. An unsupported manager can’t set clear goals or motivate a team, directly impacting productivity and profitability. Brand value erodes. Your leaders define your company’s culture and reputation, both internally and in the market. Ineffective leadership damages your brand from the inside out. Building a Future-Proof Leadership Pipeline The good news is that this is entirely fixable. It requires a strategic shift in how we approach leadership development, both for external hires and internal promotions. First, hire for potential, not just past performance. When we partner with businesses, we look beyond the resume. We assess for emotional intelligence (EQ), learning agility, and genuine values alignment. Does this person have the humility to learn and the resilience to lead through change? Can they build a culture, not just manage a spreadsheet? Second, onboarding is everything. A leader's success shouldn't be left to chance. The placement is just day one. True success requires a structured development plan from the very beginning, including executive coaching, mentorship, and crystal-clear expectations for the first 90 days and beyond. At RWR Group, this is at the heart of what we do. We don’t just fill a vacancy; we act as strategic partners to help you identify and nurture leaders who are equipped to drive real transformation. Building a robust leadership pipeline isn’t just good practice—it’s the ultimate competitive advantage.
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Let’s call it. Most people aren’t productive, they’re just panicking in a suit . They’re chasing their tails in a tornado of meetings, emails, Slack pings, task boards, and "quick calls" that go nowhere. And when you ask them how they’re going? “Oh mate, flat out.” Yeah. Flat out… doing what? Because here’s the thing: being busy is easy . Being effective is rare. Busy people do a lot. Effective people get results. There’s a big difference, and most professionals have lost sight of it. Somewhere along the way, output got replaced with activity. Effort replaced outcomes. Time spent became more important than value delivered. And let’s be honest: a lot of people are buying their own bullshit . They're mistaking motion for progress. Praise themselves for being 'slammed’ when all they're really doing is sweating through chaos they created by saying yes to everything and finishing nothing. This isn’t just a recruitment problem. This is an everywhere problem. Recruiters sending 100 cold reach-outs a day but filling nothing. Managers drowning in back-to-back calls with no strategy behind them. Leaders caught in decks, dashboards and “quick check-ins” that don't move a single KPI. Whole teams doing cartwheels just to look productive. The worst part? Everyone knows it. But no one wants to say it. So let me: If your calendar is full and your scoreboard is empty, you’re not busy. You’re stuck. Busy is a drug. And it’s addictive. It makes you feel needed. Important. In demand. It fills the awkward silence where results should be. But it’s also the perfect cover for lack of clarity, fear of failure, and decision avoidance . You can’t be held accountable if you’re “so busy.” You can’t be questioned if you’re burning the candle at both ends. And we reward it. We praise the hustle. We applaud the exhaustion. We promote the performers who work late… even if they never win. Meanwhile the people who quietly deliver results, they get overlooked, because they’re not seen to be grinding. Insanity. High-performers don’t look busy. They look calm. They say “no” more than they say “yes”. They don’t join every meeting. They don’t reply to emails instantly. They’re not in Slack all day. Because they’re busy thinking , doing , and delivering . They know the only KPI that matters is impact . Not noise. Not motion. Not airtime. If you don’t know what that looks like, chances are you’re surrounded by performers, not producers. So what now? Ask yourself: What did I do today that actually mattered? If I stopped half my tasks, would anyone notice? Am I producing outcomes, or just managing perception? It’s not comfortable. But that’s the point. You don’t fix a culture of noise by adding more updates. You fix it by measuring results, not reputations. You fix it by rewarding effectiveness, not effort. You fix it by cutting the crap and getting clear on what success actually looks like. So, are you actually making a dent? Or just looking busy? I’d love to hear your take. Drop a comment, disagree, tag someone who needs this. Let’s talk about it.
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Let’s be honest. When you're running a team, driving results, showing up for clients, and solving problems before most people finish their first coffee, it’s easy to forget the one person you need to lead first: yourself. But the truth is, if you’re running on empty, everyone around you feels it. This is your friendly reminder that taking care of your mental and physical health is responsible leadership. You Can’t Lead Well If You’re Running on Empty There’s a strange badge of honour in pushing through exhaustion, skipping lunch, or catching up on work at midnight. But burnout doesn’t make you a better leader. It makes you reactive, distracted, and less present for your team. You don’t need to hit rock bottom to permit yourself to reset. Taking care of yourself is part of the job. Your Team Feels Your Energy You might not notice it, but your team does. The mood you bring into the office, the way you handle pressure, and how present you are in meetings all reflect how you’re feeling inside. Leaders who are well-rested, mentally clear, and physically energised create environments that are calmer, more productive, and more human. Wellness as a Leadership Strategy Think of your well-being as a core part of your leadership toolkit. Your ability to make good decisions, regulate stress, show up with empathy, and motivate others all hinge on your personal health. Some of the best leaders are the ones with clarity, energy, and emotional stability. That comes from proper rest, good fuel, movement, support, and boundaries. You don’t have to become a wellness influencer overnight, but small shifts compound over time. Nobody Else Can Do This For You You delegate. You lead. You lift others. But here’s the kicker: no one can take care of your well-being for you. Yes, workplaces can and should support wellness. But ultimately, the responsibility sits with you, and that’s empowering because you get to choose what your baseline looks like. Wellbeing Is Part of the Job Description If you’ve been waiting for permission to put your health first, here it is. Because when leaders take proactive care of themselves, everyone benefits. You don’t have to overhaul your life. Just start. Take a breath. Drink some water. Move your body. Call a friend. Go to bed earlier. Then do it again tomorrow.
By RWR Group Marketing June 11, 2025
If you’re working in the health sector, you don’t need statistics to tell you how stretched the system is, you feel it every day. From hospital corridors to aged care homes, and midwives to radiographers, workforce shortages are straining every corner of care. And it’s not slowing down. The Numbers Speak Volumes Nursing : By 2025, Australia is expected to face a shortage of over 85,000 nurses. That’s not just numbers, that’s real pressure in EDs, wards, and community health services. Midwifery : Almost 10,000 midwives are short. Maternity services are under stress. Allied Health : Physiotherapists, OTs, speech pathologists, and radiographers are in critical demand in both public and private sectors. Theatre & Anaesthetics : Surgical delays are increasing because there simply aren’t enough technicians to support the load. Aged Care : With turnover rates hitting 50% in some facilities, continuity of care is becoming harder to guarantee. What’s driving this? An aging workforce, high levels of burnout, and increasingly complex care needs. Over 40% of healthcare workers report stress-related symptoms. That’s not sustainable for anyone. At RWR Health , we don’t just place candidates. We partner with people. We believe recruitment plays a frontline role in supporting the sector, finding the right talent, helping organisations retain them, and offering strategies that care for the carers.  Because the truth is, we’re not just solving staffing problems, we’re helping build a stronger, more resilient healthcare system. If you're in the sector, we want to hear from you. Let’s talk challenges, but more importantly, let’s talk solutions. Call us today!
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