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Employer Branding, what's it all about?

In the health, medical, and social services sector, customers/patients want to be sure they are putting themselves in capable hands. Likewise, employees impact service or product delivery and the experience of patients, customers, and employees. Employees are the face of an organisation.

Remembering that employer branding is a combination of benefits, attributes, practices, and the organisation’s reputation, employer branding encompasses the entire value proposition of your organisation. Employers in this sector should prioritise establishing a credible, trustworthy, and respected brand for both its employees and patients/customers.

Having a well-positioned employer brand and being known as an ‘employer of choice’ has also shown to reduce staff turnover, increase team engagement, and compliment employee attraction strategies.

Now that we understand how essential employer branding is to an organisation, let's uncover how you can review, establish, and foster your organisation's employer brand.

  • Can you describe your organisation's culture?
  • How would your team describe your organisation as an employer?
  • What is your staff turnover rate? How does it compare to the rest of the sector?
  • Do you conduct exit interviews to understand why people leave your organisation?
  • Have you aligned your employee benefits package with the rest of the employment market?
  • What are you doing to keep your current people engaged and retained?
  • Other than remuneration, what other benefits do you offer? EG. flexible work hours, and special leave days.

Fostering a positive and strategic employer brand in the health, medical, and social services sector can be considered a valuable asset for your organisation.

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