The ability to attract people with your employment brand is a competitive advantage.
Employment branding is a combination of benefits, attributes, practices, and your organisations reputation. It’s the total perceived value beyond pay rates and organisational culture.
You can strive to have a positive employment brand, influencing your employment via best practice all while endeavoring to delight stakeholders (current staff, graduates, potential employees). However, earning a great reputation in this space requires authenticity and for your employment brand to be a part of your organisations DNA.
Organisations with great employment brands have reduced staff turnover, engaged teams, and are identified as ‘employers of choice’, ultimately enhancing candidate attraction strategies.
Each interaction with your brand as a customer, supplier, employee, or potential employee will influence an opinion of your brand.
Check list for reviewing your Employment Brand:
Contact us to discuss your short, medium, and long term employment band positioning strategies.